Here's a problem every tailor and suit industry business owner running paid advertising eventually runs into. You know that no one buys a custom suit on impulse. It's a considered purchase. It takes time, sometimes weeks, sometimes months. So you run ads, it looks like they are not working based on the tracking or analytics systems, but eventually, there are more clients, and you have no idea what actually brought them in. You understand that ads had to do something with it.

When tailors/clothiers hear about influencers, the most frequent reaction is skepticism, as it is often associated with a person who wants to get a free suit in exchange for a picture in that garment, which doesn't sound like a great deal considering the costs associated and mystical returns promised... From what I have learned through the years in my sartorial marketing journey, there's a massive difference between influencer partnerships that generate measurable results: mo

Most tailors think TikTok and Instagram are for silly dancing teenagers or influencer marketing gimmicks. Meanwhile, some suit industry businesses are using these platforms to fill their calendars with qualified appointments, without spending a fortune on ads or waiting months, hoping for SEO results. Now, if you've been following my content, you know I typically emphasize building a brand through consistent content creation and engaging with your potential client base. And t

Over the years, I've heard the same story more and more often during our discovery calls with owners/tailors/clothiers: "We're planning to add an online store this year to expand our sales." In theory, it sounds like a great idea. More channels, more revenue, right? But here's the truth: Most are signing up for failure because they're going in underprepared. Let me walk you through some observations we've noticed based on analytics accounts, heat maps, and overall revenue num