Most tailors think TikTok and Instagram are for silly dancing teenagers or influencer marketing gimmicks. Meanwhile, some suit industry businesses are using these platforms to fill their calendars with qualified appointments, without spending a fortune on ads or waiting months, hoping for SEO results. Now, if you've been following my content, you know I typically emphasize building a brand through consistent content creation and engaging with your potential client base. And t

Over the years, I've heard the same story more and more often during our discovery calls with owners/tailors/clothiers: "We're planning to add an online store this year to expand our sales." In theory, it sounds like a great idea. More channels, more revenue, right? But here's the truth: Most are signing up for failure because they're going in underprepared. Let me walk you through some observations we've noticed based on analytics accounts, heat maps, and overall revenue num