A Tailor's Guide To Content That Sells More Suits

Here's something that happens to me occasionally. I'll get a message on LinkedIn from someone in the tailoring business asking some questions, and part of them end with, "What kind of content should I be making to get more clients?"

So I'll take a look at their social media, and you know what I see almost every time? Beautiful stuff. I mean, really gorgeous content. Cinematic videos of scissors gliding through fabric, artistic shots of perfectly pressed suits, slow-motion footage of hand-stitching that belongs in a museum.

And I get it, this work is art, and you're proud of your craft. You should be.

But here's the thing that might sting a little: all that beautiful content isn't bringing in the phone calls, is it?

The Real Problem Most Tailors Face

Look, when you first start creating content, those cinematic shots are the obvious choice. They showcase your skill, they look professional, and frankly, they're easier to think up than anything else.

But then what happens? You run out of those easy ideas. The inspiration well runs dry. You sit there staring at your phone, wondering what the heck to post next, and before you know it, you haven't posted anything in two weeks.

Sound familiar?

This is what we call writer's block, and it's costing you money every single day. While you're stuck wondering what to post, your competitors are out there getting the clients.

So how do you consistently come up with content ideas that actually bring in business? Let me share something that might help.

A Simple Approach That Actually Works

There's this marketing guy named Dan Kennedy who came up with something he calls "dog whistle copy." Now, stay with me here, it's not as complicated as it sounds.

You know how dog whistles make a sound that only dogs can hear? Well, dog whistle copy is content that only speaks to the people who actually want to buy what you're selling.

Everyone else just scrolls past, but your ideal clients stop and pay attention.

It's like having a conversation with exactly the right person in a crowded room.

Here's the basic formula, and I promise it's simpler than you think:

"Watch this if you want [specific result]"

That's it. No fancy storytelling required. No need to reinvent the wheel.

Let Me Give You Some Examples

Instead of posting another slow-motion video of fabric being cut, try something like:

"Watch this if you're tired of suits that make you look like you borrowed your dad's clothes."

Or maybe: "Read this if you want a suit that actually fits your shoulders properly."

See the difference? The first approach shows your skill. The second approach talks directly to a guy who's frustrated with how his clothes fit.

Guess which one is more likely to pick up the phone?

Here's What This Looks Like in Practice

For the executive who's moving up in the world: "Watch this if you want people to take you seriously the moment you walk into a room."

For the groom who's stressed about his wedding: "Read this if you want to look back at your wedding photos in 20 years and still love how you looked."

For the guy who's had bad experiences: "Watch this if you've been burned by tailors who promised the world and delivered disappointment."

For the quality-conscious client: "Read this if you're tired of expensive suits that fall apart after a year."

Each of these speaks to a specific person with a specific problem. That's your ideal client right there.

What Do You Say After You Get Their Attention?

Once you've got someone's interest, you need to keep them watching. Here are two phrases that work really well:

Start with "because" and give them a reason: "You need to watch this video if you want a suit that actually fits because most men make these three mistakes when choosing a tailor..."

Or try "here's why": "If you want a suit that transforms how people see you, this might be the most important thing you read today. Here's why..."

Both of these work because people want to know the reason behind things. It's human nature.

Stop Making Content That Just Looks Good

I know this might be hard to hear, but that gorgeous workshop video you spent three days editing? It's not doing much for your business.

Instead of showing the process, talk about the result. Instead of showcasing your tools, addressing their problems.

Rather than: Another artistic shot of your measuring tape Try: "Watch this if you're wondering why your expensive suits never fit quite right"

Rather than: Time-lapse of you working at your bench Try: "Read this if you want to understand what actually happens during a proper fitting"

Rather than: Generic photos of finished suits Try: "Watch this transformation if you think you can't look good in a suit"

Some Specific Ideas You Can Use Right Away

Here are some content ideas examples that speak directly to the problems your clients actually have:

"Watch this if you have a beer belly and think you can't look good in a suit."

"Read this if you're wondering whether spending $3,000 on a suit is actually worth it."

"Watch this if you've never had a custom suit and don't know what to expect."

"Read this if you want to see how the right suit changed this client's confidence."

Each of these addresses a real concern that keeps potential clients up at night.

Why This Actually Works

This approach works for a few simple reasons:

First, it filters out the tire-kickers. Only people with that specific problem will keep watching.

Second, it positions you as someone who understands their exact situation, not just another tailor trying to sell them something.

Third, it makes creating content easier because you're always starting with a real problem that real people have.

The Bottom Line

Your content should work as hard as you do. Every post should either help someone understand why they need what you offer or show them why you're the right person to provide it.

I'm not saying you should never post those beautiful aspirational shots. But if that's all you're posting, you're missing out on clients who are ready to buy right now.

The next time you're stuck for content ideas, think about the last conversation you had with a client. What problem were they trying to solve? What were they frustrated about? That's your next post right there.

Then just start with: "Watch this if you want to..." and address that specific problem.

Your phone will start ringing more often. I promise.

Want Help Implementing This?

If you're tired of creating content that looks great but doesn't bring in business, or not posting at all, let's have a conversation.

Schedule a free strategy session where we'll look at your current approach and figure out exactly how to create posts that turn followers into paying clients here: https://calendly.com/sartorialdigital/discovery-call

Because at the end of the day, the most beautiful content in the world doesn't matter if it's not bringing in the business you deserve.

To your success,

Andris