How One Simple Video Tweak Increased Our Suit Sales by 20%
- Andris Vizulis
- 6 days ago
- 5 min read
The Late-Night Eureka Moment That Changed Everything
Multiple years ago, when we were just starting to dabble into video content on social media, we realized how well it performs. It seemed like it couldn't be done any better – we were already growing across all performance indicators, every euro spent on advertising brought multiple euros back, and we were in a good place with steady, predictable revenue growth. But you're always hungry for more, right?
On this path of figuring out how to be even more efficient, one late night in a hotel while traveling, I found myself watching those Home Shopping Network shows – basically separate channels for very long ads that take as long as TV series. These incredibly talented presenters were selling knives, accessories, gems, or anything that could be sold by demonstrating, talking, inviting guest speakers, cooking together – basically rambling about the product they're selling for hours on end.
While it never personally clicked with me how someone would buy from those networks, they're always printing money. I became obsessed, so I started watching more, thinking maybe I'd spot something I could apply to our business.
After watching for hours, I stumbled upon a massive eureka moment, which I immediately implemented in our business. After some testing, we realized that it consistently brings at least 20% more sales appointments and walk-in visitors.
The Foundation: A Simple Truth We Can All Agree On
Before telling you specifically what that breakthrough was, let me share a thought experiment we can all agree on: the more times you make an offer, the more likely you are to make a sale.
If you call your current clients once a year and offer something new, you might get a few sales. If you call them 20 times throughout the year, you'll likely get more sales compared to just calling once. The amount and frequency of offers you make directly correlate to the revenue, sales, or appointments you generate.
Now, this doesn't mean you should bombard customers with offers – that's just spam. But there's a smarter way to increase offer frequency without being annoying.
Discovery About Video Performance
When we analyzed the performance of our best-performing video content that we knew was generating positive ROI, with strong hooks and high market relevance, we discovered something alarming: only around 25% of viewers actually finish watching till the end.
Think about that for a moment. That means 75% of people who start watching your videos never hear your final call-to-action. They get distracted, have other things to do, or simply lose interest before reaching the spot where you make your offer.
That's when it clicked. What if we moved the call-to-action from the end of the video to the middle? We tried that and noticed an 8-10% boost in performance, which was already solid – we were more than happy with this new discovery.
Then we got bold. We remembered those Home Shopping Network shows where offers were presented every few minutes. So we went to the extreme and created a video with multiple sales offers throughout the content. When we compared it to an alternative video saying exactly the same thing but without multiple call-to-action offers, our new approach performed 20% better than the baseline.
The Game-Changing Strategy: Multiple Offers Per Video
Here's the tip that can transform your suit sales: make offers more often within each piece of content you publish.
I'm not saying you should create more content. I'm saying you should make more offers within the content you're already creating. Don't wait till the end of the video, because only a small portion of your viewers will reach it.
Think about it logically: if your offer gets seen by more of your viewers instead of just the 25% who make it to the end, you'll naturally get more sales.
How to Implement This in Your Suit Business
Here's the practical framework we use and recommend to our clients:
The Structure:
Start with the topic introduction – what this piece of content is about
Immediately move into your first offer before diving deep into the topic
Return to the content
Make strategic offer insertions throughout the video
End with a final call-to-action
Smooth Transition Phrases:
"Oh, you know what, by the way..."
"Before I forget..."
"I've been meaning to tell you..."
"Oh, one more thing..."
"Speaking of which..."
Example for Suit Sales:
"Today I'm going to show you the three biggest mistakes men make when choosing a suit for important meetings. But before we dive in – if you're serious about looking your absolute best and want a suit that's perfectly tailored to your body and style, visit our website to schedule an appointment and we'll be more than happy to see how we can assist you. Now, let's talk about mistake number one..."
[Content about mistake #1]
"You know what, before I forget – if you're just joining us and you want to skip all the guesswork and get a suit that guarantees you'll look incredible, just visit our website where you can learn more about us and schedule your consultation. We'll help you find exactly what works for your body type and lifestyle. Anyway, mistake number two is..."
Continue this pattern throughout your video.
Important sidenote:
This strategy works with paid content distribution only, as organic content distribution and growth doesnt pair well with the length of video required to make this work.
Why This Works So Well
The psychology is simple: different viewers tune in and out at different times. By making multiple offers throughout your content, you're catching people when they're most engaged, regardless of when they join or how long they stay.
Plus, repetition builds familiarity and trust. By the third or fourth time someone hears your offer, it starts to feel natural and compelling rather than pushy.
Your Next Steps
Feel free to give this strategy a try and start seeing your appointment book fill up more often. The beauty is that you don't need to create more content – just restructure what you're already doing without being too pushy, too salesy, or too awkward. It will take some time to adjust, but if you do this correctly, it's one of the easiest and most effective tweaks you can make to your social media content strategy.
Ready to take your suit business to the next level?
If you want to discover exactly how to create and distribute content that generates more walk-in visitors and sales appointments, let's talk.
Schedule a free discovery call to see how we can help you implement this strategy and others to grow your Suit industry business:
To your success,
Andris
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